New Zealand Rugby and Fanatics have joined forces to create a dominant global presence in the realm of rugby merchandise. This groundbreaking partnership spans a decade, promising an extensive array of official merchandise for iconic teams like the All Blacks and Black Ferns, renowned for their unmatched success on the global rugby stage.
Fans worldwide will have the opportunity to access an impressive selection of merchandising options, from official jerseys to replica kits and training wear. With the upcoming Men’s Rugby World Cups in 2027 and the Women’s Rugby World Cups in 2025 and 2029, the collaboration aims to elevate the visibility of the Teams in Black to new heights.
Fanatics, a digital sports platform celebrated for its licensed sports merchandise, will exclusively manage New Zealand Rugby’s official eCommerce store and in-stadium retail experiences. This seamless integration aims to offer fans an unparalleled shopping experience, both online and in physical retail spaces, signaling a new era of fan engagement and accessibility.
The partnership will also extend to the production and distribution of a wide range of premium merchandise for the All Blacks and Black Ferns. Fanatics’ global network, spanning over 80 locations and shipping to more than 180 countries, will play a pivotal role in enhancing the availability of Teams in Black merchandise, particularly in North America and Asia.
Craig Fenton, Chief Executive at New Zealand Rugby Commercial, expressed his excitement about the collaboration, highlighting the opportunity to reach fans on a global scale. Similarly, Stephen Dowling, President of International at Fanatics, emphasized their commitment to delivering an exceptional shopping experience for fans of the Teams in Black worldwide.
This strategic partnership solidifies New Zealand Rugby’s position within Fanatics’ esteemed list of rugby partners, further expanding the reach and accessibility of rugby merchandise on a global scale. By matching the excellence showcased on the field with an exceptional off-field experience, both New Zealand Rugby and Fanatics are poised to offer fans an unparalleled shopping experience.
For rugby enthusiasts and supporters of the All Blacks and Black Ferns, this collaboration heralds a new era of merchandise availability and fan engagement. As the partnership between New Zealand Rugby and Fanatics unfolds, fans can look forward to an exciting array of merchandise options and an enhanced shopping experience that celebrates the spirit of the Teams in Black.
