In a strategic move to solidify its connection with fans and collectors, Formula 1 has decided to recommit to its exclusive trading card and sticker partnership with Topps, a subsidiary of Fanatics. This multi-year agreement cements Topps as the official trading card licensee for the prestigious international racing series, a role it has taken on since 2020.
With the renewal of this partnership, Topps will persist in producing trading card and sticker collections that showcase drivers from not only Formula 1 but also Formula 2 and Formula 3 series. Additionally, as part of this refreshed collaboration, Topps is set to engage in various 2024 FIA Formula One World Championship Grands Prix events, kicking off with the Austrian Grand Prix. Fans attending these events can anticipate procuring exclusive trading cards to add to their collections.
Emily Prazer, Formula 1’s Chief Commercial Officer, and Kelvin Smith, the Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, both expressed their delight at the renewal of the partnership. They emphasized how this collaboration plays a crucial role in involving a wider audience and bringing fans closer to their beloved drivers and teams through distinctive collectibles. The renewed partnership aims to elevate the fan experience by introducing unique products and noteworthy programs, even though the specific duration of the deal has not been disclosed.
Moreover, this exclusive partnership with Topps enables Formula 1 to provide fans with access to limited-edition trading cards and stickers featuring the most prominent personalities in motorsport. Through these collectibles, fans can feel a deeper connection to the sport and its stars, making the viewing experience even more immersive and engaging.
As Formula 1 continues to evolve and attract new audiences around the world, the collaboration with Topps ensures that the spirit of the sport is captured in each trading card and sticker produced. From showcasing iconic moments on the track to celebrating the achievements of drivers across different racing categories, these collectibles serve as a tangible reminder of the excitement and drama that unfold in every Formula 1 race.
With the renewal of the partnership between Formula 1 and Topps, fans can look forward to expanding their collections with fresh and innovative trading cards that capture the essence of the sport in an artistic and collectible format. Whether it’s a favorite driver’s signature card or a limited-edition sticker featuring a memorable race, these collectibles add a touch of excitement and exclusivity to the overall Formula 1 experience.
In conclusion, the renewal of the exclusive trading card and sticker partnership between Formula 1 and Topps signifies a strategic move to further engage fans and collectors, providing them with unique memorabilia and collectibles that celebrate the essence of motorsport. This collaboration promises to uphold the tradition of offering fans access to exclusive and high-quality trading cards that encapsulate the thrill and glamour of Formula 1.
