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Panini and USA Baseball Extend Licensing Deal with Exciting Updates

In a delightful twirl of nostalgia and innovation, Panini America and USA Baseball have waltzed back into the spotlight with a fresh chapter in their collaborative series. This marks the third act in their exclusive licensing saga, which has been charmingly twirling since its inaugural curtain rise in 2012. With the deal freshly inked, Panini is stretching its creative wings even further to capture the breadth of talent across all USA Baseball teams while introducing new memorabilia loved by those who cherish the crack of a baseball bat or the whispering pages of a freshly opened card pack.

This isn’t just any renewal—it’s set to change the game. Panini’s extended rights now unlock trading card potential for burgeoning stars on teams like the Collegiate National Team, 18U, and 15U squads. They’re even rolling out the red carpet to the little big-leaguers of tomorrow on the 12U National Team, an alma mater for emerging baseball talents such as Pete Crow-Armstrong, Paul Skenes, and Anthony Volpe.

But wait—let’s not stop there! As if casting a wider net wasn’t sweet enough, this partnership now strides into an area long yearned for but perhaps not vocalized: the inclusion of the Women’s National Team. Yes, you read that right. For the first time, collectors will be able to find trading cards featuring female players, showcasing Panini’s dedication to inclusivity and a true representation of USA Baseball’s kaleidoscope of talent. It’s a move that’s as overdue as a seventh inning stretch but certainly worth the champagne and fireworks.

In a neat twist of modern digital flair, Panini Instant, their snappy real-time card release platform, is joining the fray. Panini Instant brings collectors a thrilling new realm, where national team performances quickly translate into fresh, limited-run cards. Available directly to fans at the moments they matter most, these fleeting treasures capture standout plays, dynamic performances, and milestones just as they unfold on the field. These print-on-demand gems appear in a limited-time offer, making every card feel like a secret whispered among the lucky few who snag them in the nick of time.

The partnership not only spills onto the tangible field with trading cards but sprinkles the magic of Panini across events like the annual Golden Spikes Award. Continuing the fan engagement that began at last year’s College World Series, Panini is set to distribute exclusive card packs once more in Omaha, preceding the award presentation on June 21, 2025. Collectors can anticipate these packs like a child watching the oven cookies rise—a new collectible delight for the summer.

For those attending national team games this summer, something new, and indisputably Panini, will grace the field. Say hello (or tip your baseball cap) to the Panini-branded on-deck circles at the National Training Complex. These aren’t just for show—they’ll serve a double life, repurposed into collectible memorabilia inserts for upcoming trading card sets. Just as player-worn jerseys did, these decks become mementos of real-world magic, branded with Panini’s seal of excellence.

The partnership, flourishing with the strength of a well-tended vine, has seen 212 USA Baseball alumni go from trading card darlings to first-round MLB Draft picks, with ten of those selections being nothing short of headline-grabbing No. 1 overall selections. Stitch these numbers into the more extensive tapestry of USA Baseball’s storied lore, which boasts 586 first-round selections and a striking 36 No. 1 picks adorned in red, white, and blue, and you see a canvas that weaves past success with future legends.

With this latest development, collectors and baseball lovers alike can expect a richer tapestry woven with innovation and nostalgia, blending sleek design with rare pieces of baseball’s destiny. Panini and USA Baseball’s collaboration stands as a testament to the magic created when tradition meets innovation, offering a dynamic experience where the past and future dance in perfect harmony. Keep your eyes peeled and your collections ready to welcome the next wave of Panini’s baseball storytelling magic.

USA Baseball and Panini Extend Contract

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