Upper Deck, a renowned name in the sports collectibles industry, has made a significant move by joining forces with The Brandr Group and CLC to introduce a novel line of trading cards that focuses on college athletes benefiting from the rapidly changing landscape of Name, Image, and Likeness (NIL) opportunities.
The collaboration involves crafting the groundbreaking Upper Deck World of Sports™ Volume 1 Trading Card Set, a collection dedicated to highlighting the achievements of student-athletes from various colleges nationwide. Notable programs like the University of Nebraska women's volleyball team and the University of North Carolina-Chapel Hill's field hockey team, both distinguished for their remarkable success, will feature prominently in this innovative card series. The inclusion of athletes from diverse officially licensed college programs under CLC, representing over 600 leading universities across the nation, underscores the broad scope of this initiative.
With a legacy spanning 35 years, Upper Deck has been a front-runner in producing top-tier trading cards and memorabilia for professional athletes across a spectrum of sports. This latest venture into the realm of NIL agreements empowers Upper Deck to unveil trading cards that showcase the name, likeness, and autographs of up-and-coming college athletes, spanning women's and men's sports such as softball, gymnastics, field hockey, soccer, volleyball, basketball, and football.
Jordy Bahl, a decorated national champion pitcher, conveyed her enthusiasm, stating, "I am honored to have my cherished softball memories captured in these trading cards. I am eager to share these with my family, supporters, and fans who have accompanied me on this remarkable journey."
Jason Masherah, President of Upper Deck, emphasized the significance of these NIL agreements, noting, "By enabling talented players to establish their personal brand value early on, we are not only fostering opportunities but also championing gender equality by acknowledging the achievements of both men and women in less-represented sports who bring glory to their schools and merit recognition. We eagerly anticipate bringing these pivotal moments of their careers to collectors and fans alike."
Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, underscored the impact of the collaboration, stating, "Partnering with Upper Deck means amplifying the recognition of numerous collegiate athletes, irrespective of their sport. These trading cards will elevate the profiles of these players, whether they solidify their status as standout student-athletes or transition into illustrious professional careers."
The Upper Deck World of Sports Volume 1 Trading Card Set will be accessible for purchase at local hobby shops, retailers, and online platforms. Fans and collectors are encouraged to stay tuned for further updates on the release of this highly anticipated collection via UpperDeck.com.
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